Is the Emotional Dog Blind to Its Choices? An Attempt to Reconcile the Social Intuitionist Model and the Choice Blindness Effect

Previous choice blindness studies showed that people sometimes fail to notice when their choice is changed. Subsequently, they are willing to provide reasons for the manipulated choice which is the opposite of the one they made just seconds ago. In the present study, participants first made binary judgments about the wrongness of described behaviors and then were shown an opposite answer during a second reading of some of the descriptions. Half of the participants saw the answer during the second presentation of the description and the other half saw it only after the presentation. Based on Haidt’s Social intuitionist model, we hypothesized that participants in the latter group would be less likely to reconcile their intuition with the presented answer and thus they would be more likely to reject it. However, we found no difference between the groups.

Citation: Vranka, M., Bahník, Š. (2016). Is the Emotional Dog Blind to Its Choices? An Attempt to Reconcile the Social Intuitionist Model and the Choice Blindness Effect. Experimental Psychology, 63, 180-188. doi: 10.1027/1618-3169/a000325